I am a
Strategic designer
Service designer
Design researcher

works on innovation, sustainability, and inclusiveness.

I do a branding and business strategy, product development, and service design. My focus is to help a business or organisation achieving their vision towards more sustainable and purposeful solutions.

I am open-minded, willing to go out comfort zone to test any possibilities to do a better process and outcome within the design process. I believe as a designer, I should be able to present the best of my idea. It is important to understand the user needs but most importantly, designer need to understand the context around the problem.

Project Scope


Designing the tangible object for human and its environment.


Designing how human can interact with a certain solutions in a certain complexity.


Designing a strategy to design and implement an innovation in the complex system.

Design principles

During my journey in design, I found that my identity evolves overtime. The current identity is the accumulative of my past experience and interest in social design, entrepreneurship, and technology. To be a great and inspiring designer of the future, I manifest my design principles within my identity.